Insights
From project stories born in the field to industry insights.
2026-04-26
GroundK Turns a Phone-Dispatched Tourism-Transport Market into a System — Three Straight Years of Rapid Revenue Growth
Founded in 2016, GroundK has digitized an analog tourism-transport market with its proprietary T-RiseUp platform, growing revenue sharply for three consecutive years. In 2025 it served as an official transport partner for APEC 2025 KOREA.
2026-02-19
GroundK Launches a B2B Logistics Service Built for Events and Tours
GroundK has launched a B2B logistics service for events and tours, now running nationwide. It unites transport, storage, and on-site handling in one flow, adds consulting, and supports Busan operations through a base at BEXCO.
2026-01-16
GroundK Lowers the Barrier to Public Shuttles With Its Own Real-Time Information System
GroundK has launched a no-login, no-payment information system that shows the real-time location and operating details of municipal public shuttles on a map, replacing timetable-only guidance so elderly and disabled riders can check arrival and waiting times without signing up.
2026-01-05
Interview with Kim Seongbok, CSO of GroundK — Rewriting the Standard for MICE Transportation
Kim Seongbok, CSO of GroundK and a former PCO, talks about turning MICE transportation from spreadsheets and gut feel into a data-controlled domain — and where MICE mobility must head in the DX and AX era. Students call him "Ssombeoji."
2025-09-09
GroundK Wins APEC 2025 KOREA Summit Transport Contract in Consortium with Kumho Express
GroundK has won the transport service contract for the APEC 2025 KOREA Summit in Gyeongju in a consortium with Kumho Express. The award follows GroundK's operation of the ISOM and three Senior Officials' Meetings (SOM).
2025-07-30
Korea Startup Forum Launches MICE-Tech Industry Council; GroundK CEO Jang Dong-won Elected First Chair
The MICE-Tech Industry Council, under the Korea Startup Forum, has launched with GroundK CEO Jang Dong-won elected as its first chair. Thirteen startups are joining to drive a private-sector-led digital transformation of the MICE industry.
2025-06-10
GroundK Proves Its Mobility Capability at Busan and Jeju International Conferences with Full VMS Deployment
GroundK operated transport for international conferences in Busan and Jeju, fully deploying its proprietary Vehicle Management System (VMS). Integrated operation — from airport transfers to venue shuttles — raised the quality of its mobility services.
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